Research Insights

Explore insights from our research and the field

Get the latest customer and market insights into district decision making for instructional materials and professional learning.

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Core Curriculum

District Adoption and Evidence Use Insights

Final Report

30 min read Core Curriculum

This report uncovers the processes that school districts follow in the adoption of core curriculum and EdTech products based on research with over 500 district leaders. Behavioral science frameworks are applied to identify solutions to increase the adoption of high-quality materials, with attention to the particular barriers faced by districts serving a higher proportion of Black, Latinx, English language learners and low-income student populations.

Core Curriculum Adoption Journey

10 min read Core Curriculum

Based on research with over 300 core curriculum purchasers, this report outlines all of the possible steps that a district may go through when purchasing core curriuclum.

EdTech

District Purchasing Insights and Evidence Use

Final Report

30 min read Core Curriculum

This report uncovers the processes that school districts follow in the adoption of core curriculum and EdTech products based on research with over 500 district leaders. Behavioral science frameworks are applied to identify solutions to increase the adoption of high-quality materials, with attention to the particular barriers faced by districts serving a higher proportion of Black, Latinx, English language learners and low-income student populations.

EdTech Vendor Journey

10 min read EdTech

This resource provides insights into what information, data and research informs EdTech companies when they’re making decisions about product development.

EdTech Segments & Journeys

10 min read EdTech

The journey map outlines key touchpoints and substeps of decision-making in the purchasing processes, from initial scoping to purchase and scaling. Importantly, the map captures the variability in decision-making among three emergent segments at particular substeps.

Full EdTech Purchasing Journey

10 min read EdTech

The journey map outlines key touchpoints and substeps of decision-making in the purchasing processes, from initial scoping to purchase and scaling. Importantly, the map captures the variability in decision-making among three emergent segments at particular substeps.

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This project was built in partnership with The Decision Lab, a socially-conscious applied research firm that generates transformational change for people, products, and organizations using behavioral science.