Craft your value proposition

A value proposition can take different forms; however, three key components that can elevate how you communicate your value proposition to your users are the headline statement, a subheader to provide additional details, and a visual to capture your audience’s attention.² Click on the different elements of the image below to understand how to strengthen your value proposition across each of these components.

A value proposition can take different forms; however, three key components that can elevate how you communicate your value proposition to your users are the headline statement, a subheader to provide additional details, and a visual to capture your audience’s attention.² Click on the different elements of the image below to understand how to strengthen your value proposition across each of these components.

Do’s and Don’ts

Let’s test your knowledge through an hypothetical situation.

Imagine you work for a company that provides audio books and want to create a value statement for them. Look at the suggested headlines, subheaders and images and choose which one you think is the best choice. Once you have clicked on it, you will be provided with feedback on why your choice was correct or not.

Let’s test your knowledge through an hypothetical situation.

Imagine you work for a company that provides audio books and want to create a value statement for them. Look at the suggested headlines, subheaders and images and choose which one you think is the best choice. Once you have clicked on it, you will be provided with feedback on why your choice was correct or not.

In order to craft your value proposition, it is important to first understand what district buyers are looking for. This is an essential prerequisite for drafting a powerful value statement. While you can draft a value statement without this step, understanding the needs of district buyers is the key to generating real value for them. To ensure you’re well-prepared for this step, please take the following actions:

Do you need help to answer the questions?

This tool can help gain a better perspective of who your users are

Once you have articulated your target audience and developed an understanding of their needs, you can take the following three-pronged approach to crafting your value proposition. Click on each step for a detailed description of the steps you will take.

Steps to Craft a Value Proposition

To craft a compelling value proposition, you must first clearly define the benefits of your service. This means thinking about how your service can help your target users to solve their problems, achieve their goals, or improve their lives in some way.

One way to identify the benefits of your service is to brainstorm a list of all the things that your service can do. Once you have a list, start to group similar items together and identify the overarching benefits that they represent. For example, if your service helps users to save time, improve their productivity, and reduce stress, you might group these benefits together under the overall benefit of “increased efficiency.”

Craft your value proposition by connecting the benefits of your products and services to the challenges your target users face. Consider what your users struggle with and how your offerings can help them overcome these obstacles. Use case studies and tangible results to demonstrate the measurable impact of your products and services. 

For example, you could highlight how your product helped a customer who was concerned with budgeting to save 20% on costs or increase sales by 15%. By showing users how your offerings can help them achieve their goals, you can create a value proposition that is both compelling and persuasive.

To create a value proposition from the information explored above, you need to synthesize the key points into a short, clear, and succinct statements. Use the prompts below to design your value proposition based on the information in the previous section .

Lastly, evaluate your statements to corroborate if you are on the right track by using the checklists below.

Evaluate your value statement by looking at it from your users’ perspective. Go through the checklist and make sure a user can answer all of these questions from looking at your value proposition:

Crafting a compelling value proposition, a concise statement highlighting your product or service’s unique benefits, distinguishes you from competitors. This statement, being the initial interaction point for potential users, significantly impacts their decision to engage with your content. Understanding your target audience enables you to align your offerings with their needs, allowing you to tailor your value proposition to resonate with their experiences. This personalized approach increases the likelihood that users will recognize the value in engaging with your products or services.